How to Become an Auto Dealer

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Co-authored by Bryan Hamby and
Eric McClure

Last Updated: April 13, 2021

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This article was co-authored by Bryan Hamby and by wikiHow staff writer, Eric McClure. Bryan Hamby is the owner of Auto Broker Club, a trusted auto brokerage in Los Angeles, California. He founded Auto Broker Club in 2014 out of a passion for cars and a unique talent for customizing the car dealership process to be on the buyer’s side. With 1,400+ deals closed, and a 90% customer retention rate, Bryan’s focus is to simplify the car buying experience through transparency, fair pricing, and world class customer service.

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Becoming an auto dealer is a process that requires an investment of time and money, but that can yield high profits. A car dealer may operate in several different modes in order to make money: running a used car lot, buying/selling wholesale cars on an as-needed basis or investing in a franchise branch of an already-established auto dealership. It does not take a formal education to deal cars, but it does take some training. This list describes the steps it takes in order to become an automobile dealer.

Steps

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  1. {“smallUrl”:”https:\/\/www.wikihow.com\/images\/thumb\/1\/1e\/Become-an-Auto-Dealer-Step-1.jpg\/v4-460px-Become-an-Auto-Dealer-Step-1.jpg”,”bigUrl”:”\/images\/thumb\/1\/1e\/Become-an-Auto-Dealer-Step-1.jpg\/aid1354746-v4-728px-Become-an-Auto-Dealer-Step-1.jpg”,”smallWidth”:460,”smallHeight”:345,”bigWidth”:728,”bigHeight”:546,”licensing”:”<div class=\”mw-parser-output\”><p>License: <a target=\”_blank\” rel=\”nofollow noreferrer noopener\” class=\”external text\” href=\”https:\/\/creativecommons.org\/licenses\/by-nc-sa\/3.0\/\”>Creative Commons<\/a><br>\n<\/p><p><br \/>\n<\/p><\/div>”} 1 Save your money. Almost every step toward becoming a car dealer will cost you money. Depending on the type of business you want to run and the amount of inventory you plan on holding, your costs can run anywhere from $30,000 to $1,000,000 or more.
  2. {“smallUrl”:”https:\/\/www.wikihow.com\/images\/thumb\/b\/b7\/Become-an-Auto-Dealer-Step-2.jpg\/v4-460px-Become-an-Auto-Dealer-Step-2.jpg”,”bigUrl”:”\/images\/thumb\/b\/b7\/Become-an-Auto-Dealer-Step-2.jpg\/aid1354746-v4-728px-Become-an-Auto-Dealer-Step-2.jpg”,”smallWidth”:460,”smallHeight”:345,”bigWidth”:728,”bigHeight”:546,”licensing”:”<div class=\”mw-parser-output\”><p>License: <a target=\”_blank\” rel=\”nofollow noreferrer noopener\” class=\”external text\” href=\”https:\/\/creativecommons.org\/licenses\/by-nc-sa\/3.0\/\”>Creative Commons<\/a><br>\n<\/p><p><br \/>\n<\/p><\/div>”} 2 Obtain a dealer’s license. [1] X Expert Source Bryan Hamby
    Car Buying Expert
    Expert Interview. 11 June 2019.
    Each state has its own requirements for auto dealer licensure, which most often include completing a course and sitting for a certification exam. Advertisement
  3. {“smallUrl”:”https:\/\/www.wikihow.com\/images\/thumb\/0\/0f\/Become-an-Auto-Dealer-Step-3.jpg\/v4-460px-Become-an-Auto-Dealer-Step-3.jpg”,”bigUrl”:”\/images\/thumb\/0\/0f\/Become-an-Auto-Dealer-Step-3.jpg\/aid1354746-v4-728px-Become-an-Auto-Dealer-Step-3.jpg”,”smallWidth”:460,”smallHeight”:345,”bigWidth”:728,”bigHeight”:546,”licensing”:”<div class=\”mw-parser-output\”><p>License: <a target=\”_blank\” rel=\”nofollow noreferrer noopener\” class=\”external text\” href=\”https:\/\/creativecommons.org\/licenses\/by-nc-sa\/3.0\/\”>Creative Commons<\/a><br>\n<\/p><p><br \/>\n<\/p><\/div>”} 3 Brush up on your business acumen. As with running any business, being an automobile dealer requires a certain degree of bookkeeping, inventory, accounting, marketing, management and customer service knowledge. You do not need a business degree, but you should find all the information you can about operating a business at the library or online.
  4. {“smallUrl”:”https:\/\/www.wikihow.com\/images\/thumb\/f\/fa\/Become-an-Auto-Dealer-Step-4.jpg\/v4-460px-Become-an-Auto-Dealer-Step-4.jpg”,”bigUrl”:”\/images\/thumb\/f\/fa\/Become-an-Auto-Dealer-Step-4.jpg\/aid1354746-v4-728px-Become-an-Auto-Dealer-Step-4.jpg”,”smallWidth”:460,”smallHeight”:345,”bigWidth”:728,”bigHeight”:546,”licensing”:”<div class=\”mw-parser-output\”><p>License: <a target=\”_blank\” rel=\”nofollow noreferrer noopener\” class=\”external text\” href=\”https:\/\/creativecommons.org\/licenses\/by-nc-sa\/3.0\/\”>Creative Commons<\/a><br>\n<\/p><p><br \/>\n<\/p><\/div>”} 4 Decide how you want to run your business. Because being a car dealer means being self-employed, there are many questions you need to ask yourself before moving on to the next step. These are things you need to consider: [2] X Research source
    • Would you like to be a one-man show and operate solely through a company website?
    • Do you want to sell new or used cars?
    • Or would you rather own a lot and hire salespeople?
    • How many employees do you need, and what type?
    • Are you going to offer in-house financing or require that your customers obtain their own financing?[3] X Expert Source Bryan Hamby
      Car Buying Expert
      Expert Interview. 11 June 2019.
    • How will you market your business?
    • What kind of money do you have to invest, and how much money do you need to make?
  5. {“smallUrl”:”https:\/\/www.wikihow.com\/images\/thumb\/1\/1c\/Become-an-Auto-Dealer-Step-5.jpg\/v4-460px-Become-an-Auto-Dealer-Step-5.jpg”,”bigUrl”:”\/images\/thumb\/1\/1c\/Become-an-Auto-Dealer-Step-5.jpg\/aid1354746-v4-728px-Become-an-Auto-Dealer-Step-5.jpg”,”smallWidth”:460,”smallHeight”:345,”bigWidth”:728,”bigHeight”:546,”licensing”:”<div class=\”mw-parser-output\”><p>License: <a target=\”_blank\” rel=\”nofollow noreferrer noopener\” class=\”external text\” href=\”https:\/\/creativecommons.org\/licenses\/by-nc-sa\/3.0\/\”>Creative Commons<\/a><br>\n<\/p><p><br \/>\n<\/p><\/div>”} 5 Create a formal business plan. Once you know exactly what kind of auto dealer you want to be, you should take the time to put every aspect of your business plan down on paper. This will help you stay on track with budget projections and business-building priorities. [4] X Research source
  6. {“smallUrl”:”https:\/\/www.wikihow.com\/images\/thumb\/2\/26\/Become-an-Auto-Dealer-Step-6.jpg\/v4-460px-Become-an-Auto-Dealer-Step-6.jpg”,”bigUrl”:”\/images\/thumb\/2\/26\/Become-an-Auto-Dealer-Step-6.jpg\/aid1354746-v4-728px-Become-an-Auto-Dealer-Step-6.jpg”,”smallWidth”:460,”smallHeight”:345,”bigWidth”:728,”bigHeight”:546,”licensing”:”<div class=\”mw-parser-output\”><p>License: <a target=\”_blank\” rel=\”nofollow noreferrer noopener\” class=\”external text\” href=\”https:\/\/creativecommons.org\/licenses\/by-nc-sa\/3.0\/\”>Creative Commons<\/a><br>\n<\/p><p><br \/>\n<\/p><\/div>”} 6 Choose a location. This may be as simple as keeping a few cars in your backyard and building a website to serve as your business location, or may involve scouting for commercial lots and office space. Whatever your location, you will need to obtain a zoning verification letter in order to move on to the next step. [5] X Research source
  7. {“smallUrl”:”https:\/\/www.wikihow.com\/images\/thumb\/1\/19\/Become-an-Auto-Dealer-Step-7.jpg\/v4-460px-Become-an-Auto-Dealer-Step-7.jpg”,”bigUrl”:”\/images\/thumb\/1\/19\/Become-an-Auto-Dealer-Step-7.jpg\/aid1354746-v4-728px-Become-an-Auto-Dealer-Step-7.jpg”,”smallWidth”:460,”smallHeight”:345,”bigWidth”:728,”bigHeight”:546,”licensing”:”<div class=\”mw-parser-output\”><p>License: <a target=\”_blank\” rel=\”nofollow noreferrer noopener\” class=\”external text\” href=\”https:\/\/creativecommons.org\/licenses\/by-nc-sa\/3.0\/\”>Creative Commons<\/a><br>\n<\/p><p><br \/>\n<\/p><\/div>”} 7 Get your surety bond. Upon verification that your business location is properly zoned for an automobile dealership, you must get a surety bond. The auto dealer bond is given as a guarantee that your dealership will operate in compliance with state regulations. Depending on the state the bond amount can vary from $5,000 to &100,000 but you will have to pay only a percentage of this amount that usually varies between 0,75% and 10%. [6] X Research source
  8. {“smallUrl”:”https:\/\/www.wikihow.com\/images\/thumb\/d\/d7\/Become-an-Auto-Dealer-Step-8.jpg\/v4-460px-Become-an-Auto-Dealer-Step-8.jpg”,”bigUrl”:”\/images\/thumb\/d\/d7\/Become-an-Auto-Dealer-Step-8.jpg\/aid1354746-v4-728px-Become-an-Auto-Dealer-Step-8.jpg”,”smallWidth”:460,”smallHeight”:345,”bigWidth”:728,”bigHeight”:546,”licensing”:”<div class=\”mw-parser-output\”><p>License: <a target=\”_blank\” rel=\”nofollow noreferrer noopener\” class=\”external text\” href=\”https:\/\/creativecommons.org\/licenses\/by-nc-sa\/3.0\/\”>Creative Commons<\/a><br>\n<\/p><p><br \/>\n<\/p><\/div>”} 8 Register your business name and get a business license at the Division of Motor Vehicles. [7] X Research source
  9. {“smallUrl”:”https:\/\/www.wikihow.com\/images\/thumb\/1\/19\/Become-an-Auto-Dealer-Step-9.jpg\/v4-460px-Become-an-Auto-Dealer-Step-9.jpg”,”bigUrl”:”\/images\/thumb\/1\/19\/Become-an-Auto-Dealer-Step-9.jpg\/aid1354746-v4-728px-Become-an-Auto-Dealer-Step-9.jpg”,”smallWidth”:460,”smallHeight”:345,”bigWidth”:728,”bigHeight”:546,”licensing”:”<div class=\”mw-parser-output\”><p>License: <a target=\”_blank\” rel=\”nofollow noreferrer noopener\” class=\”external text\” href=\”https:\/\/creativecommons.org\/licenses\/by-nc-sa\/3.0\/\”>Creative Commons<\/a><br>\n<\/p><p><br \/>\n<\/p><\/div>”} 9 Build an inventory. As a car dealer, you can attend private wholesale dealer auctions and purchase vehicles at lower than market-rate prices. [8] X Expert Source Bryan Hamby
    Car Buying Expert
    Expert Interview. 11 June 2019.
    You can also go into new-car dealerships and buy wholesale with closed-bids.
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  • Question Is their anyway that a retail dealer can do business from their own household? wikiHow Staff Editor
    Staff Answer This answer was written by one of our trained team of researchers who validated it for accuracy and comprehensiveness. wikiHow Staff Editor Staff Answer In most states, if you’re going to sell cars with the purpose of making a profit, you can’t operate out of your own home. In some states you can sell cars privately from home if you don’t sell more than 4 cars a year, though. It really depends on where you live. In general though, no. You cannot operate a dealership out of your home. Thanks! We’re glad this was helpful.
    Thank you for your feedback.
    If wikiHow has helped you, please consider a small contribution to support us in helping more readers like you. We’re committed to providing the world with free how-to resources, and even $1 helps us in our mission. Support wikiHow
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  • Question Can I open a used car dealership in California with just an office? wikiHow Staff Editor
    Staff Answer This answer was written by one of our trained team of researchers who validated it for accuracy and comprehensiveness. wikiHow Staff Editor Staff Answer Technically, yes. Your office has to have a few specific characteristics though. First, the office has to be facing the street. Your building must also have large windows, a sign, and access to at least 2 dedicated parking spaces. In California, you’re allowed to rent out a desk at a dealership and pay to use some of their parking spaces as well. This can be kind of a costly option though, and the dealership where you’re renting the office will usually take a percentage of your profits. Thanks! We’re glad this was helpful.
    Thank you for your feedback.
    If wikiHow has helped you, please consider a small contribution to support us in helping more readers like you. We’re committed to providing the world with free how-to resources, and even $1 helps us in our mission. Support wikiHow
    Yes No Not Helpful 0 Helpful 0
  • Question How do I obtain a dealer license without having a lot in Ohio? wikiHow Staff Editor
    Staff Answer This answer was written by one of our trained team of researchers who validated it for accuracy and comprehensiveness. wikiHow Staff Editor Staff Answer In Ohio, you are required to have a dedicated office to sell cars. You must own or rent an office that has at least 180 square feet. It also has to have a desk, 3 chairs, and 1 filing cabinet. You’re also required to have a working landline or a cellular phone that is registered in your business’s name. You also need to rent or own at least 3500 square feet of parking, but it doesn’t have to be a stereotypical lot. You also have to have a permanent business sign with letters that are at least 6 inches in length, but it doesn’t need to be a permanent sign. Thanks! We’re glad this was helpful.
    Thank you for your feedback.
    If wikiHow has helped you, please consider a small contribution to support us in helping more readers like you. We’re committed to providing the world with free how-to resources, and even $1 helps us in our mission. Support wikiHow
    Yes No Not Helpful 0 Helpful 1

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